Retail in Asia


Li-Ning unveils new high-end sports fashion brand Li-Ning 1990

Li-Ning 1990

The Chinese sportswear brand Li-Ning inaugurates Li-Ning 1990, the new high-end line based on the brand’s heritage and Chinese philosophical principles. 

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To celebrate the launch, the brand opened a dedicated flagship store in Beijing Parkview Green on 6th November, followed by the opening of a second store in Southwest China Chongqing Raffles City Store on 13th November.

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Inspired by the exploits of Li Ning, the former Chinese gymnast who won 106 gold medals and founder of the brand, the new collection combines traditional Chinese artistic and cultural details with functionality and contemporary flair. Design elements such as ancient blue dyeing and Song Dynasty coloured pottery patterns are incorporated into high-end clothing, accessories and footwear.