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Krug to pop up in Japan, Hong Kong

Maison of Krug has introduced a Champagne experience that unites a collective of Krug Lover artists in the creation of the first-ever collaborative Krug Echoes musical compositions.

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Starting from October, the Tasting Sound experience will launch at Krug Studio pop-ups worldwide or indulge in the limited edition offers to enjoy this unique fusion of palate pleasures and enchanting music.

Debuting in Japan from October 3 to October 9, the pop-up travels to Italy before making an appearance in Hong Kong from November 20 to December 3.

Known as Tasting Sound, the immersive music-pairing experience invites customers on a journey into the craftsmanship behind the new Éditions of Krug Grande Cuvée and Krug Rosé.

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Inspired by tasting sensations, five artists have translated their experiences into music, resulting in two remarkable Krug Echoes compositions.

The concept expands the boundaries of tasting by intertwining music with Krug champagne, offering an immsersive multisensory adventure at the Krug Studio.