Retail in Asia

In Sectors

Kering eyewear launches the first global exclusive Saint Laurent

Saint Laurent_GTR_hor

Kering Eyewear announces the launch of the first Saint Laurent eyewear campaign for the travel retail channel, which will be rolled out across the brand’s top travel retail doors worldwide.

SEE ALSO : Kering taps into logistics

The global campaign introduces an exclusive new lens colour for two iconic monogram styles from the Saint Laurent Fall/Winter 2019 Collection.

The aviator and squared frame sunglasses combine a lightweight metal structure in shiny silver with black enamelled temples featuring the Saint Laurent monogram as a unique emblem of timeless appeal.

SEE ALSO : Kering agrees to pay €1.25 billion tax settlement in Italy

An elegant creative concept and exclusive visual will run in top location worldwide and host the news styles from September 1st through December 31st 2019.