Kering Eyewear announces the launch of the first Saint Laurent eyewear campaign for the travel retail channel, which will be rolled out across the brand’s top travel retail doors worldwide.
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The global campaign introduces an exclusive new lens colour for two iconic monogram styles from the Saint Laurent Fall/Winter 2019 Collection.
The aviator and squared frame sunglasses combine a lightweight metal structure in shiny silver with black enamelled temples featuring the Saint Laurent monogram as a unique emblem of timeless appeal.
An elegant creative concept and exclusive visual will run in top location worldwide and host the news styles from September 1st through December 31st 2019.