LVMH-owned fashion and beauty house Kenzo opens a Kenzoki Skincare pop-up in partnership with Hainan Tourism Investment Duty Free Co (HTDF) and Lagardère Travel Retail at the HTDF-controlled Hainan Tourism Duty Free Shopping Complex in Sanya.
SEE ALSO: Gucci Beauty opens store at the Hainan Tourism Duty Free Shopping Complex in Sanya, China
The activation, the brand’s first pop-up on the island, is located on the 4th floor Beauty Island of the Hainan Tourism Duty Free Shopping Complex. It will run until the end of February 2022.
The activation highlights the relaunched Kenzoki Skincare line which now features a minimum of 90% natural origin ingredients.
The lotus flower is the core ingredient of the Kenzoki skincare line, which also serves as the inspiration for the design of the pop-up. The Kenzoki Skincare activation was designed to offer a ‘relaxing oasis’ within the busy Hainan Tourism Duty Free Shopping Complex. It combines interactive O2O elements, sensorial experiences and leading-edge beauty tech features to immerse travellers in the Kenzoki universe.
The activation offers a Skin Diagnosis tool which delivers tailor-made Kenzoki skincare rituals in under two minutes. The tool, available in both English and Chinese, educates consumers on the numerous skincare benefits of the Kenzoki line.
Customers can also enjoy a hand yoga or face yoga session. The treatments were developed in collaboration with French facial yoga expert Sylvie Lefranc and utilise acupressure techniques to optimise Qi Flow and maximise the efficacy of Kenzoki’s skincare products on both the face and the skin.
Kenzoki skincare was inspired by the traditional Chinese and Japanese concept of ‘Qi’ which is a flow of energy that circulates throughout nature and the universe. The harmonious flow of Qi is a sign of good wellbeing. Kenzoki draws inspiration from the philosophy of Qi by restoring the ‘flow’ of hydration, youth and nutrition in the skin.
The Kenzoki Collection offers three lines: Youth Flow, Hydration Flow and Nourishing Flow. Each line features signature fragrances from three renowned perfumers: Shyamala Maisondieu, Olivier Cresp and Florent Jubert.
All Kenzoki’s formulas are developed using two Sacred Lotus Flower extracts, the Sacred Lotus Flower Water Extract and Oily Extract, obtained from 100% naturally-derived solvents that target specific benefits for the skin.
In line with its commitment to using only the purest natural materials, Kenzo exclusively cultivates its Sacred Lotus Flowers on the Mekong River with a sustainable farming partner. The flowers are carefully handpicked at the right stage of flowering (from May to October) and dried using traditional methods.
Kenzoki’s Sacred Lotus supply chain is assessed by the Union of Bioethical Trade (UEBT), an independent organisation that evaluates and maximises the positive impact of corporate supply chains. Kenzo Parfums became a member of the UEBT in 2021.
The Kenzoki Skincare line packaging features 20 percent recycled plastic, which will save 5.2 tones of virgin plastics from June to December 2021. The cartons are printed with bio-sourced inks, while the paperboard is made with fibres from FSC-certified, sustainably-managed forests.
SEE ALSO: LVMH names Sylvain Blanc as new CEO of Kenzo
The cartons are also sealed with tamper-evident labels which removes the need for cellophanes. In addition, box sizes have been reduced to eliminate the use of corrugated paper inserts. Through these packaging optimisations, Kenzo saves 1.8 tonnes of paper as compared to previous Kenzoki boxes.
(Source: The Moodie Davitt Report)