Retail in Asia

In Sectors

Juicy Couture collaborates with Disney on a collection

Juicy Couture x Disney

Juicy Couture released a special capsule collection for Fall/Winter 2021 in collaboration with Disney titled “Crush on Me” featuring Disney’s iconic character Daisy Duck.

SEE ALSO : Juicy Couture collaborates with Chinese label STAFFONLY

Juicy Couture, originally from California, combines the free spirited Californian street culture with a luxurious sporty style showcasing the unique sweetness and exquisiteness of girls. The Walt Disney Company also originated under the warm California sun creating for generations an enchanting world for people who dare to dream.

Daisy Duck is a cartoon character with a bright personality and charming appearance, these characteristics were drawn upon as design features for the collection. “Crush on Me” uses Daisy expressions, slogans and hearts as the main theme expanding the range of graphics and patterns of contrasting colors and motifs included in the collection using the Juicy Couture’s iconic ‘bling bling’ embroidery technique. In terms of fabrics, in addition to the velour material that Juicy Couture is famous for, a special ‘teddy’ fabric has been used to add more dimension and coziness to the autumn winter collection.

SEE ALSO : Lora Piana collaborates with Hiroshi Fujiwara on a capsule collection

This capsule includes tracksuits in different colors, plush hoodies and tracksuit pants, a bomber jacket as well as matching a knitted skirt and sweater set along with other knitwear pieces providing Juicy customers with more diverse autumn and winter choices. Customers can purchase the collection at Juicy Couture offline stores, Juicy Couture official WeChat mini program store, and Tmall Juicy Couture official flagship store.