A joint venture between JD and its French partner Lagardère Travel Retail entered into cooperation with the China National Service Corporation (CNSC), a subsidiary of Sinopharm, on 28th February, aiming to build a more convenient and reliable duty-free shopping experience for customers.
CNSC’s duty free business operates across China with full coverage of the duty-free channels of airports, sea ports, downtown and Hainan island. The cooperation will leverage all sides’ resources to strengthen CNSC’s online and offline duty-free business, cross-border e-commerce and so on. Meanwhile, it will also promote the digital transformation of the duty-free industry from the traditional business model.
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With policies in favor of cross-border e-commerce being introduced, more and more traditional duty-free companies are seeking digital transformations. Established in Hong Kong and controlled by JD, the joint venture between JD and Lagardère Travel Retail, namely JD Worldwide-Lagardère (HK) Company Limited, will comprehensively expand its duty-free related business, capitalising on Lagardère’s years of offline experience in traditional travel retail and luxury retail operations, as well as JD’s industry-leading ability of supply chain, retail infrastructure, and omni-channel operation capabilities.