Japanese retailer Family Mart has entered a new product category segment with the launch of its first-ever fashion collection.
The prominent convenience store chain has unveiled its ‘convenience wear’ offering — a range made up of 68 apparel items.
Designed in partnership with Facetasm’s creative director, Hiromichi Ochiai, the new apparel range features t-shirts, long-sleeve t-shirts, singlets or vests, shorts and socks, in
addition to home items like towels.
Each item is designed in neutral tones and comes packaged in a transparent plastic packaging, stamped with product details including size, material and measurements. Colours include navy, grey, white and black and the collection boasts both men’s and women’s styles.
The family retailer also tapped Asahi Kasei Co., for use of the textile company’s “Paircool” fabrication, which is renowned for its breathability, according to Hypebeast.
The Family Mart ‘convenience wear” range is now available on the Japanese retailer’s website. Items are priced at US$3 – $9.
A retailer of popular convenience store goods such as groceries, snacks, fast-moving consumer goods and confectionery, among other home and food items, Family Mart’s new collection launch comes on the back of global lockdown measures due to Covid-19, which has increased the demand for comfortable clothing or loungewear, as more
people work remotely from home and purchase goods online.
Founded in Tokyo in 1973, Famly Mart is Japan’s second largest convenience store chain, behind 7-Eleven. Part of the Itochu group, it boasts 24,574 stores worldwide in Japan, Taiwan, China, Philippines, Thailand, Vietnam, Indonesia, and Malaysia.
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Family Mart generated a revenue of over US$4.67 billion in the fiscal year ended February 2020, down from around US$5.58 billion in the previous fiscal year.