Chinese media outlet Egain News reported that TikTok, the entertainment platform under the Chinese tech giant ByteDance, has launched its independent fast-fashion e-commerce portal Dmonstudio, specialising in womenswear and fashion accessories.
The Shein-like fast-fashion e-commerce serving over 100 countries is reportedly under the direct oversight of Kang Zeyu, the head of ByteDance e-commerce.
Shein became the most downloaded shopping app globally in April 2021 – overtaking Amazon – but remains in fifth place within the Southeast Asian market. This success inspired many e-commerce players such as Alibaba who launched AllyLikes last year, targeting western markets.
Dmonstudio’s official site provides no direct connection to the Chinese tech unicorn. ByteDance has also not released an official statement on the matter.
UPDATE: Dmonstudio has shut down after just three months in operation. On 11th February, Dmonstudio posted a notice of its closure on its homepage, stating that it will continue to provide after-sale services to users that have already purchased items on the platform. The platform has not outlined the reason for shutting down.