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Hong Kong’s new brand of designer sunglasses: VIA EYEWEAR


Sunglasses are considered to be an important fashion accessory undoubtedly to pop your individual style and personality.

First emerged in summer 2018, the local designer sunglasses brand VIA EYEWEAR had launched its first-ever pop-up store in Repulse Bay, the touristy and chill place far away from the iconic bustling Hong Kong city center.

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Over the months, this local designer brand being in a heaven of luxurious relaxation has excited and amused a lot of people, no matter tourists or locals around.

Every VIA design is inspired by highlights of different cities and each collection is the accumulation of varied cultural landscapes from around the globe. VIA embodies the philosophy of “Travel Makes People Happy” with the missions to accompany people suffering from low energy level and disappointment to the outside world, and encourage everyone to share their happiness with others. Companionship and blessing are the core behind every piece.

VIA is spotlighting their best-selling Shanghai Collection and the latest Hong Kong Collection this season. Crafted from premium acetate, frames of VIA sunglasses stand out for their vibrant colors, rich lustre and lightweight comfort.

Being meticulously designed, the unisex pairs with sophisticated design are ideal choices for everyday wear, beach getaway and outdoor adventure.

Going retro with hot selling Shanghai Collection

Shanghai Collection has arrived to become one of VIA’s featured collections. The vintage pieces come with lenses mounted on the front surface of gold-tone metal frame and slim marbled pearl acetate arms. The Collection is made with quality craftsmanship, innovative styling and subtle details. Combining outgrowths of the city with three on-trend colors, the Collection brings your new-season key looks to the most classical aspect.



Inspired by Oriental Pearl, ORIENTAL PEARL adds a chic touch to your outfits, from the pink tinted lenses to the marbled pearl acetate arms in a gold finish. XIAO LONG BAO boasts a tone-on-tone effect by matching brown lenses with gold-tone frames and tortoiseshell acetate arms. YUYUAN LANTERN features an understated yet classic combination of dark grey lenses with shiny silver metal frames. They are reminiscent of the beam of lanterns at Yuyuan Garden, one of China’s national intangible cultural heritages.

The polygon sunglasses with slender metal frames and oversized colored lenses complement face shape best and fit your fashionable needs. These 70’s double bridge sunglasses are made to bring out wearer’s most spontaneous side. The PVC nose pads are soft, adjustable and anti-slip, providing lasting comfort and extra support to nose bridge. The classic chic sunglasses with a playful vibe are an instant way to elevate your outfits.

Hong Kong Collection — Where city and nature meet

A local brand should be no-doubt complemented by a local style collection. VIA’s rule-breaking Hong Kong Collection is infused with local flavor. Inspired by the signature landmarks and landscapes in Hong Kong, the sunglasses embody a carrier of urban memories in space and time.

The Collection marries timeless aviator sunglasses with four earthy cool palettes and patterns. URBAN JUNGLE comes in transparent grey and glossy silver, revealing the city’s astonishing success — from a small fishing village to having more skyscrapers than anywhere else.

Adorned with bamboo color frames, BAMBOO SCAFFOL represents Hong Kong’s unique construction technique of bamboo scaffolding. VICTORIA HARBOUR is symbolic of Hong Kong’s iconic tourist attraction. They express your vitality with gradient frames tinted gradually from aqua blue to turquoise and transparency. LION ROCK is designed to encompass both classic vibe and modern elements. The brown lenses and granite frames combine to project HongKonger’s core values of Lion Rock Spirit.

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The Collection comes in four colors. Each pair combines a blend of different urban characteristics and natural elements while the frames accentuate wearer’s face shape and facial features. The metallic sides splice the temple tips and frames in consistent color or pattern together. The Collection is not just the fruit of design. Take an in-depth look at it, and you will see dozens of touching inside stories of this remarkable city.