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HOKA ONE ONE collaborates with Seoul-based fashion brand thisisneverthat

HOKA-x-TINT

HOKA ONE ONE®, a footwear and apparel division of Deckers Brands, announced a collaboration with Seoul-based fashion brand thisisneverthat® (TINT).

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The limited new collection, inspired by the intersection of streetwear and mountain tech, will feature a special-edition colorway of the Speedgoat 4 trail shoe, as well as an apparel capsule designed for exploration, active use, and all-day wear.

The TINT x HOKA Speedgoat 4 features an all-new white colorway with blue accents for the trail-tested favorite. Designed with maximal cushion and a unique geometry for a smooth HOKA ride on any surface, the Speedgoat 4 features multi-directional lugs, a Vibram® MegaGrip outsole and carefully-crafted flex grooves designed to handle even rugged mountain terrain with aplomb. The TINT x HOKA Speedgoat 4 is designed to shine in every arena from street to summit.

Founded in 2010, TINT takes a graphic and text-heavy approach to traditional streetwear. These design elements are evident in the TINT x HOKA apparel collection, designed collaboratively between the two brands.

The capsule includes a Wind-Resistant Hooded Pullover, Performance 6″ Short, T-Shirt , Bucket Hat and Performance Crew Sock. Designed for performance, these items will shine equally for workouts, off-road exploration, or all-day comfort. Though similar in name and construction, the apparel items in this collection are designed and produced by TINT and distinct from the performance and lifestyle apparel manufactured by HOKA since early 2020.

“Before working with HOKA, thisisneverthat had never developed true performance products. The collaboration combines thisisneverthat’s unique aesthetic vision with two of HOKA’s defining features: its technical prowess and its signature blue color,” said Jinwoo Park, Designer of Special Projects for thisisneverthat.

“The HOKA x thisisneverthat collab is the union of premium performance and premium streetwear, with the end result being greater than the sum of its parts,” said Gretchen Weimer, Vice President of Product at HOKA.

“This partnership between two bold and innovative brands provides a totally new perspective on how our shoes and apparel can empower people to move all day in comfort and style,” continued Weimer.

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The collection will be available for pre-sale starting 18th March at Bodega, END, and thisisneverthat.com. It will be available for sale at hokaoneone.com and other select retailers starting 19th March.

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