Retail in Asia

In Sectors

Hershey collaborates with 7-Eleven on exclusive confectionery items

Hershey and 7-Eleven

Under a partnership, snacks company the Hershey Company and 7-Eleven, Inc teamed up to develop new confectionery items available exclusively at 7-Eleven stores in selected Asian markets.

The sweet treats created under this alliance will feature both companies’ logos on packaging designed especially for these products.

SEE ALSO : Louis Vuitton collaborates with NIGO on a collection

Available at nearly 25,000 7-Eleven stores in Thailand, Taiwan, the Philippines, Singapore and Malaysia, these Hershey products will be available in November during the peak festival seasons in Asia. The initial product assortment will include Hershey’s Nuggets in four flavours: Creamy Milk, Cookies n Crème, Creamy Strawberry and Creamy Yogurt flavours.

The confectionery items will be manufactured in Hershey’s manufacturing plant in Malaysia that features the latest manufacturing innovations, including automated candy-making technology and proprietary equipment and systems developed specifically for Hershey. Among the plant’s capabilities are high-speed wrapping machines featuring one-of-a-kind packaging technologies. Hershey’s Malaysia plant already brings Hershey-branded creations, including Hershey’s Kisses, Bars, Nuggets and Syrup to consumers across Asia.

“7-Eleven is always looking for opportunities to bring new foods and beverages to our customers in the U.S. and around the world,” said 7-Eleven Senior Vice President-International Ken Wakabayashi.

“This collaboration with Hershey is a great example of what two international brands can achieve together. In Thailand, Taiwan, the Philippines, Singapore and Malaysia, these sweet treats reinforce the idea that 7-Eleven is a convenient destination for top-quality items you can’t get anywhere else,” continued Wakabayashi.

The 7-Eleven and Hershey arrangement will enable both companies to collaborate on future confectionery innovations that address the latest consumer needs, taste profiles and snacking trends.

SEE ALSO : 7-Eleven opens first store in Cambodia

“Working with 7-Eleven is a terrific opportunity to bring creative snacking concepts to meet consumer needs across international markets,” said Hershey International Senior Managing Director Mark Calhoun.

“We have integrated 7-Eleven’s shopper insights and go-to-market expertise in the convenience channel with Hershey’s proprietary consumer insights and innovation process to commercialise innovative new products. Having a global retail leader such as 7-Eleven as an innovation partner will be a powerful collaboration that will benefit consumers. This is just the start of a new relationship between two great companies with iconic brands,” continued Calhoun.