Retail in Asia

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Watsons launches campaign for generic products in Philippines

Asia’s number one pharmacy brand Watsons recently unveiled to the public their latest offering for 2012 in Manila, Philippines.  Following their successful "Compliance Pack" campaign, Watsons launches the "Buy Generics and Save" advocacy.

Starting June, Watsons will bring together all its generic offers in a special, highly visible Buy Generics counter inside the pharmacy.  The new health section will carry the Watsons Compliance Packs (for chronic and acute diseases), Watsons Health Packs (for common ailments like headache, stomach ache, allergy, etc) and a wide range of generic products only from trusted manufacturers like Unilab, Ritemed, Pharex and others.  It will provide more options for customers on top of the branded products available.

(Source: Manila Bulletin)