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Korea : Tips for a perfect summer look

summer fashion

Summer is here, which means it is time to update your wardrobe to match the warmer weather.

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From neon colors to tie-dye, summer 2019 is going to be a season of bright and playful colors. Here are some style tips from runways, concept stores, and local brands’ catalogs for you to perfect your look this summer.


The retro megatrend has brought the hippie era’s tie-dye prints back to life this season.

From Prada to R13 and Stella McCartney, 2019 spring-summer runways marked the grand comeback of spinning, psychedelic colors. Expect to see some major tie-dye obsessions in street fashion.

Handsome, a local fashion house that owns brands TIME, MINE, System, and SJSJ, has put forward a range of items with colorful tie-dye patterns — bags, swimsuits, T-shirts and dresses.

“If there is one item to buy this season, it is tie-dye. It is actually quite versatile,” says the company’s online fashion magazine.

10 Corso Como Seoul, a Korean outpost of the celebrated Milan-based fashion-and-art concept shop, matches a trendy tie-dye T-shirt from Stella McCartney with R13’s cutoff denim shorts in its one and only suggestion for a casual summer look.

Globally, the newfound popularity of tie-dye is linked to what is called “California cool,” which Net-a-Porter’s Global Buying Director Elizabeth von der Goltz describes as “summer escapism with a refreshing and cool California vibe.”

“We are loving a California cool vibe for the warmer months, including upbeat and casual trends such as Hawaiian shirts, bucket hats, racer back tank tops, and anything tie-dye,” she told US fashion magazine Elle.

Gmarket, the nation’s largest online marketplace, has plenty of affordable tie-dye T-shirts, and H&M has a decent collection of dresses, skirts and tops in chic tie-dye tones.

Neon brights

Fluorescent shades of lime green, lemon yellow, and coral orange turned up on the 2019 spring-summer runways of Balenciaga, Prada, Balmain, and more. They look set to brighten up the fashion scene in South Korea.

The neon trend has been around in past seasons, as part of a throwback to 1980s fashion, but it is growing this season.

“Having started in women’s fashion, neon colors are now spreading to menswear,” says Kim Young-ye of local fashion house LF.

Korean celebrities seem to be loving it, too. Comedian Park Na-rae flaunted an all neon-green suit at the Baeksang Arts Awards. Fashion influencers on Instagram are showcasing daily styles incorporating bright, vivid, and eye-catching colors.

Neon green and yellow appear to be the most popular. For those less courageous people, experts advise starting with a T-shirt, shoes, or even socks.

Accessorize tips

For summer sandals, check out square-toed ones. In a departure from the pointed tips of past seasons, square soles with clean and modern looks are making a comeback. Bottega Veneta is the brand to check out for this trend.

There is good news for those preferring practicality: The “ugly shoe” trend has made chunky dad sandals fashionable. Go for easy, comfortable, and breathable ones that you like. From outdoor equipment brands to fancier shoemakers, there are plenty of options.

Among sneaker lovers, slip-on mules are a hit. Led by Vans, which has sold out its two lines of the sneaker mule collection this season, a variety of footwear brands have churned out sneakers that have no backs and therefore are easy to slip on and off like slippers.

For summer bags, the popularity of woven straw continues this season, but with more focus on details such as crochet, soft leather, and fringes.

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Loewe’s raffia totes with leather straps look nice not just as a seasonal item, but as a potential daily bag. Zara has affordable alternatives like woven paper bags.

(Source: Korea Herald)