Retail in Asia

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Sweden’s Oriflame sees growth in Asia

The Asia Gold Conference of Swedish direct-selling beauty-products major Oriflame kicked off in Stockholm last week, with top management recognising and rewarding its best performing "consultants" in Asia.

Asia, where Oriflame sells one lipstick every second, at present contributes around 10 percent of the company’s global sales. Oriflame sells its products in 65 countries and its annual sales were over EUR1.3 billion (USD1.6 billion) last year. It has a sales force around the world of over 3.3 million people and "even as you ask this question a consultant is being added somewhere in the world," said global CEO Magnus Brannstrom.