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Shiseido’s Global Portfolio adds Laura Mercier and RéVive

Shiseido announced Friday that its subsidiary, Shiseido Americas Corporation  has signed a definitive agreement with Alticor Inc.  to acquire its wholly-owned subsidiary Gurwitch Products, LLC , a marketer of global prestige cosmetics and skincare brands. Under the terms of the agreement, Shiseido Americas Corporation will acquire 100% of the membership interests in Gurwitch, including Gurwitch’s portfolio of leading prestige brands: Laura Mercier®, a global brand of prestige color cosmetics, skincare, and body & bath products, and luxury skincare brand RéVive®.

The acquisition, led by Shiseido Americas Corporation, is consistent with Shiseido’s medium-to-long-term strategy VISION 2020 goal to accelerate global growth and the Shiseido’s strategy to leverage regional strengths, assets and expertise for global benefit. The transaction will be funded by existing cash and loan facilities. Also the transaction is subject to customary regulatory approvals and closing conditions and is expected to close in the third quarter of 2016. Following the close, Shiseido Americas Corporation expects to rapidly integrate the new brands into its regional organization.

Laura Mercier® and RéVive® are highly complementary to Shiseido’s portfolio of prestige makeup and skincare brands, and the combination is expected to provide Shiseido with significant growth opportunities, expanded customer reach and an even stronger foothold in the fast-growing prestige makeup market.

(Source: Shiseido )