Retail in Asia

In Sectors

SHISEIDO X SIRIVANNAVARI Princess Hanayaka Collection

Princess Sirivannavari Nariratana

Her Royal Highness Princess Sirivannavari Nariratana, in her capacity as Creative Director of SIRIVANNAVARI, has graciously designed a special makeup collection “SHISEIDO X SIRIVANNAVARI Princess Hanayaka Collection”.

SEE ALSO : Top 10 Asian brands to keep an eye on in 2019

Her Royal Highness Princess Sirivannavari Nariratana is in charge of every design step, from meticulously selecting the color schemesand different shades for the beauty productsto designing the packaging.

The princess used the graphics and drawings from her previous fashion collections to create elegant and graceful new designs. The whole process took over 2 years of her dedication.

Her Royal Highness Princess Sirivannavari Nariratana, in her capacity as Creative
Director of SIRIVANNAVARI, graciously shares her thoughts on the “Princess Hanayaka

“SIRIVANNAVARI has always wanted to create the beauty products that can fully answer
the needs of women in Asia.This is also what SHISEIDO wants as a premium makeup brand that understands the needs of Asian women well. That is how the collaboration of this collection started. I am very glad that we both share the same intention, which is to create what will enable the beauty of women in Asia to glow from inside and out naturally. For this collection, my intention is to create the beauty products that are compact, easy and convenient to apply. The colors in the palette must be beautiful and highly flexible for various combinations of mix and match for different occasions, from daytime natural look to nighttime glamour. One palette can be applied for eyes, cheeks, and lips makeup while the texture of the cosmetics must make it easy for different color combinations. I chose all the color schemes and different shades for this collection
myself based on what color combinations I think will best bring out women’s beauty. I then used those colors to work with the graphics and drawings inspired by previous SIRIVANNAVARI collections to design the packaging. The drawings of rice ears, bees, and lovebirds are used as the main designs. When combined with a Japanese touch, the lines and feels become perfect for the packaging designs of this collection.”

SEE ALSO : Shiseido props up China headquarters

The collection Princess Hanayaka, meaning “a woman whois vivacious and as ravishingly beautiful as a princess” consists of 4 beauty products, which altogether create the perfect makeup: from blush to lipsticks, and from face illuminator to eye color.