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Revlon signs Gwen Stefani as new Global Brand Ambassador

Gwen Stefani for Revlon

Revlon has named Gwen Stefani as its latest Global Brand Ambassador.

The first major appearance of Gwen Stefani in her new role will be in late January as part of the Revlon Choose Love campaign on broadcast, digital and social media.

The singer-songwriter first found fame with her band No Doubt before pursuing a successful solo career. Stefani is also a respected fashion designer, a coach on the US TV version of The Voice and has a social media following of over 15 million.

SEE ALSO: Revlon India plans 100 exclusive outlets by end of 2017

Revlon President and CEO Fabian Garcia commented: “Gwen is a modern-day icon: a Grammy-winning artist, a trendsetter, an entrepreneur and loving mother. The versatility of these accomplishments demonstrates her message of female empowerment, one that strongly resonates across generations of fans.”

Gwen Stefani commented: "Revlon's Choose Love message is an important one, and I am very excited for the opportunity to partner with Revlon and continue spreading this message of positivity and love"

Stefani said: “Ever since I was a young girl, I have used make-up as a form of self-expression. I am passionate about make-up and how it can showcase your individuality and creativity. Partnering with an iconic beauty brand such as Revlon felt like a natural fit. I am so excited to continue sharing my love of make-up as a Revlon Global Brand Ambassador.”

Stefani: “Revlon’s Choose Love message is an important one, and I am very excited for the opportunity to partner with Revlon and continue spreading this message of positivity and love.”

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