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Olay tops beauty brand charts

Olay, Avon and L’Oréal are the three most valuable beauty brands in the world, a report by Brand Finance, the specialist consultancy, has revealed.

Olay, owned by Procter & Gamble and currently celebrating its 60th anniversary, retained first place from last year, after delivering a 6 percent increase in its net worth to USD11.8 billion overall.

"On Olay, we try to be at the forefront of innovation, with new ingredients and technologies that really transform the skin," said Michael Kuremsky, P&G’s general manager of skin care.

(Source: Warc.com)