Shiseido Travel Retail has partnered with Colours & Fragrances to open a NARS Cosmetics stand-alone boutique at Kuala Lumpur International Airport (KLIA) on 1 June.
The 16.5sq m boutique, which marks NARS Cosmetics’ introduction to Malaysian travel retail, is located in KLIA’s Satellite Building outside the Colours & Fragrances store.
The boutique, said to be an expression of the brand’s “audacious and modern” DNA, is designed to guide travellers on their colour journey through a number of in-store concepts. These include the High Five Tower, showcasing the five most popular product sub-categories (concealer, foundation, lipstick, cheeks and eyes); and the Full Power Pout display which sorts NARS’ range of lip products into different shade ‘families’.
A make-up station will offer the complete NARS assortment, including seasonal launches and travel retail exclusives. A dedicated Traveler’s Exclusive wall will highlight NARS’ first Traveler’s Exclusive collection, NARSissist #Jetsetter, which has been refreshed for 2017.
To celebrate the opening of the new boutique, a number of promotional activities will take place from 1 to 4 June. These include complimentary make-over services by NARS make-up specialist Roland Choong, who will show travellers how to create a full beauty look using the new NARSissist #Jetsetter collection and other key products in the NARS portfolio.
Shiseido Travel Retail General Manager – Asia Pacific Kenji Calméjane commented: “The introduction of NARS at KLIA marks a strategic new step for us in the dynamic Malaysian travel retail market as the brand continues to go from strength to strength in the Asia Pacific region. With three successful NARS boutiques in the Kuala Lumpur domestic market, the brand already has a tremendous fanbase of ‘NARSissists’ who eagerly await every new release and limited-edition collection.
“We believe the new Traveler’s Exclusive NARSissist #Jetsetter will have significant appeal here, and with the support of Colours & Fragrances we are able to offer an exceptional environment to experience the brand’s extensive assortment.”
Colours & Fragrances Operations Director Datin Azah Bazid said: “With its bold colours, luxurious textures and edgy style, NARS Cosmetics is a refreshing addition to our portfolio of colour cosmetics brands. The opening of the stunning new boutique underlines our commitment to becoming a luxury beauty destination at KLIA and delivering a world-class airport shopping experience to the 52.6 million international passengers passing through KLIA annually.”
(Source: The Moodie Davitt Report)