In Sectors

M&S ups game with cosmetics overhaul

Marks & Spencer has begun the biggest overhaul of its cosmetics offer in five years as it looks to increase its beauty market share.

The retailer has launched a new brand, Perfection, which replaces existing cosmetics brands Autograph and Per Una, and is being rolled out from this month.

Verdict lead analyst Maureen Hinton said, "M&S has a big opportunity because it has such a high footfall of women who will pick up those extras." She believed, however, that the retailer would have to offer more than one brand to make big inroads into cosmetics.

To view the full article (note: you must be a Retail Week subscriber), visit Retail Week.

(Source: Retail Week)

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