Marks & Spencer has begun the biggest overhaul of its cosmetics offer in five years as it looks to increase its beauty market share.
The retailer has launched a new brand, Perfection, which replaces existing cosmetics brands Autograph and Per Una, and is being rolled out from this month.
Verdict lead analyst Maureen Hinton said, "M&S has a big opportunity because it has such a high footfall of women who will pick up those extras." She believed, however, that the retailer would have to offer more than one brand to make big inroads into cosmetics.
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(Source: Retail Week)