Retail in Asia

In Sectors

Luxury skin care brand BYKL plans comeback of Chinese cosmetics

L’Oreal, Lancome, and  Ba Yan Ka La? That’s the name of the new Chinese cosmetics company to hit the scene in decades and its founder, Jean Zimmerman, expects it to usurp the traditionally foreign-driven market.

After the Communist takeover in 1949, many grooming habits became frowned upon,  and Chinese cosmetics companies became extinct. Those that remained either carried stigmas of bad quality or were owned by foreign companies (Yue-Sai and Mininurse, for instance, are part of L’Oréal Group).

Now the French Zimmerman, a former retail executive who has lived in China for 17 years, claims his brand is the first Chinese “luxury skin care brand” with recipes from traditional Chinese herbal medicine.

(Source: red luxury)