Lotte Duty Free Shop joined Southeast Asia’s largest online travel booking platform Klook to invite key influencers or ‘power bloggers’ to help raise awareness of South Korean tourism and duty free.
As reported, Lotte joined up with Klook in November last year to promote regional business via marketing activities.
The partnership aims to introduce Southeast Asian tourists to Lotte Duty Free shops, South Korean tourist attractions and Korean cosmetics.
The companies invited Singaporean Instagrammer Jemimah James Wei (@JemmaWei) and representatives from NYLON fashion magazine to visit the Lotte World Tower store in Seoul for a live social media broadcast on 26 March.
Wei, who has 65,000 Instagram followers, and NYLON – a New York magazine launched in 1999 that is now published in seven countries including Singapore, Thailand and Indonesia – presented a ‘World Tower Store Shopping Experience’ live on YouTube.
The video, which generated 30,000 viewers, featured shopping tips, K-beauty and highlighted the Gangnam tourism precinct and the World Tower Observatory.
On March 27, the power bloggers visited Nami Island and the historic Jeonju Hanok Village to promote the tourist hotspots.
The visit will be featured on Wei’s blog jemmawei.com and Instagram account and will be published in NYLON Magazine.
Lotte Duty Free Head of Marketing Kim Bo-joon said: “We plan to continue these targeted marketing activities such as inviting influencers from Southeast Asia including Thailand, Indonesia and Vietnam, in the future.”
(Source: Moodie Davitt Report )