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L’Occitane taps pop idol Luhan as China ambassador

Asian pop idol Luhan is the newest celebrity brand ambassador for L’Occitane in mainland China.

The south of France brand, which produces plant-based skincare and cosmetics, has featured Luhan on the brand poster of the L’Occitane Cherry Blossom body and hand-care collection. He is pictured standing in front of the pink blossoming cherries dressed in black.

Drawing inspiration from Provence cultures, L’Occitane develops skincare, haircare, bodycare, handcare and make-up products, as well as a home collection and fragrances.

In China, L’Occitane products are distributed by L’Occitane Trading (Shanghai).

SEE ALSO: L’Occitane eyes China’s lower-tier cities, e-commerce for growth

China is proving an emerging market for the French firm’s global division, as increasingly discerning Chinese consumers start to turn to natural and organic beauty products.

L’Occitane International saw its interim net profit jump 33.9 per cent for the six months ending September 2016, as earnings climbed to 25.99 million euros from 19.41 million euros year on year. Net sales edged marginally up by 1.3 per cent to 551.7 million euros.

Emerging economies Brazil, Russia and China were singled out as the top performing markets, it said.

The mainland has become the company’s second largest market after the United States in terms of the number of outlets. Eight locations were launched in China in the first nine months of the year.