Luxury beauty brand, Lancôme announced the launch of their newest digital retail experience in Singapore – the Lancôme Génifique #StrongerEveryday Virtual Flagship. It is available until 24th October 2021.
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Since the brand’s successful debut of their #LiveYourStrength Virtual Flagship in Singapore in August 2020, the virtual flagship experience for Lancôme customers has since been a global campaign that has been launched and scaled in 17 countries on 5 continents and in 9 languages including Australia, France, Germany, Hong Kong, Japan, Malaysia, South Korea, Thailand and the United States.
Over the past year, half a million people have walked through Lancôme’s virtual doors and experienced digitally-interactive product touchpoints and immersive retail experiences surrounding the brand’s best-selling beauty serum, the Advanced Génifique Serum.
The Virtual Flagship boasts new features including hyper-personalised product recommendations, an immersive e-commerce platform and an opportunity for visitors to empower other women simply by registering for a customised sampling kit.
“Lancôme continues to push the boundaries in the omni-retail space and is constantly reinventing customer experiences. We believe that the future of beauty will truly be personal. With our newest Virtual Flagship, we are integrating our #1 leading skincare range, Génifique – pioneered by microbiome science, with a hyper-personalised omni-shopping experience for everyone in Singapore,” said Sher Le Chua, Brand General Manager for Lancôme Singapore.
Adapting to changing online consumer needs and habits brought about by the pandemic, Lancôme hopes to develop more personalised offerings through their upcoming Virtual Flagship experience. For the first time, consumers will be able to redeem a customised 7-day Genifique trial kit based on their skin’s needs.
Upon visiting the Virtual Flagship, customers will be able to choose between the Healthy, Younger-Looking Essentials Kit or the Brighter, Clearer Kit – customised for the respective skincare needs, overall skin care improvement or brightening respectively.
Visitors can experience a personalised virtual skin consultation with one selfie with the Lancôme E-Youth Finder – Lancôme’s first-ever mobile skin diagnosis tool powered by artificial intelligence and 80 years of skincare expertise. Virtual consultations are available as well for those who would prefer a more in-depth consultation with a Lancôme beauty advisor via the “Chat” function in the Virtual Flagship.
The #StrongerEveryday Quiz within the Virtual Flagship, invites visitors to understand what motivates them and in return, gain some customised recommendations to live a purposeful, #StrongerEveryday life.
The launch of the Virtual Flagship also marks the debut of Lancôme’s first-ever official e-boutique in Singapore – an online platform that will be a one-stop luxury retail space that carries the full breadth of Lancôme products.
As part of Lancôme’s Global Sustainability Programme, the brand will also be using more recyclable materials when it comes to product packaging.
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Since 2017, Lancôme has been empowering women through various global philanthropic programmes and partnerships. As part of Lancôme’s continued efforts to empower women to lead a #StrongerEveryday life, the brand will be supporting Daughters Of Tomorrow (DOT), an IPC charity empowering underprivileged women into sustained employment, as their appointed charity for the Virtual Flagship. With every registered sample redeemed at the Virtual Flagship, a $5 donation will go towards supporting underprivileged women in their back-to-work journeys.