Retail in Asia

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Japan’s Rapas to open first store in Ginza

Rapas Co., Ltd, a mail-order service provider of beauty and health products in Japan, said on Monday that it will open its first official store Rapas Ginza on 14 July.

Located at the Ginza Renga Dori Fukujin Building, the first floor of the store will feature the entire collection of Rapas’s health food and cosmetic products with samples and counselling services.

Rapas centres its businesses around domestic mail-order service. One of its main health products targeting women in their 30s to 40s, Super Reperfe LALA slim, has been well-received by a wide range of age groups.

The product became successful in China by word-of-mouth communication and has attracted attention from other countries as well. Today 70 percent of the total sales are generated in China by loyal customers.