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iStyle and House of Rose agree capital tie-up

@Cosme GO HK18-26 (002)

@Cosme operator, iStyle, has agreed a capital tie-up with cosmetics and lifestyle retailer House of Rose.

SEE ALSO : EXCLUSIVE INTERVIEW : @cosme store lands in HK

The two companies plan to work together on developing iStyle’s fledgling retail chain @Cosme in Japan as well as expand wholesaling overseas before opening stores in Taiwan and China.

iStyle will acquire 5.53% of House of Rose’s stock in the first stage but may increase its shareholding later.

As part of the deal, House of Rose will use iStyle’s trading arm as its export representative for exports in Asia, except for Taiwan where both firms will sell through House of Rose’s Taiwanese subsidiary.

SEE ALSO : Japan’s Zozo reports first annual profit drop

Last December iStyle opened its fourth Hong Kong store exclusively selling Japanese brands such as Covermark, Homei and Bareminerals.


Michael CaustonMichael Causton is the co-founder and partner at JapanConsuming, a specialist research firm on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market to help subscribers keep up to date with the latest trends and data. JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and consulting on market strategies and future trends.

(Source: JapanConsuming)

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