In the beauty business, nothing works better than makeovers. Dabur India’s retail venture New U is trying to capitalise on this insight in more ways than one. Not only has it got itself a complete makeover, it has used it as a powerful lure to get more people into its stores.
On weekends, from 9am, a stage is set up near a New U retail outlet for the Makeover Marathon. With brands such as L’Oreal, Maybelline and Lakme participating, shoppers enjoying an outing at a mall can indulge themselves, experimenting with cosmetic changes and more.
"We do 300-400 makeovers in a day," says Parikshit Sharma, COO, New U, Dabur India. At the end of the makeover session, he says, it’s natural for many of the shoppers to drift into the New U store and buy products.
(Source: The Hindu Business Line)