Fast-moving consumer goods major CavinKare is targeting a double digit share in India’s toiletries and cosmetics market and has planned to focus on "non-southern markets" (from its Chennai-based headquarters) in fiscal year 2010-11, a senior company official said today.
To consolidate its presence in the country, the company launched an upgraded version of its popular face cream, Fairever.
The company currently has a market share of 7 percent nationwide and Fairever ranks second after Hindustan Unilever’s cream, Fair and Lovely, said CavinKare India’s executive director Ramesh Viswanathan.
(Source: Business Standard)