Retail in Asia

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Clinique eyes young blood in Thailand

Clinique Thailand has seen a rise in its cosmetics sales in the provinces through e-commerce.

Electronic marketing through social networks has hiked sales of Clinique by 40 percent in value and volume two years after launching in 2012.

The success has prompted Elca (Thailand) Limited, a distributor and marketer of various cosmetic brands including Clinique, Estee Lauder and Bobbi Brown, to consider increasing its marketing budget for e-commerce and social media platforms.
 

(Source: Bangkok Post)