Clinique Thailand has seen a rise in its cosmetics sales in the provinces through e-commerce.
Electronic marketing through social networks has hiked sales of Clinique by 40 percent in value and volume two years after launching in 2012.
The success has prompted Elca (Thailand) Limited, a distributor and marketer of various cosmetic brands including Clinique, Estee Lauder and Bobbi Brown, to consider increasing its marketing budget for e-commerce and social media platforms.
(Source: Bangkok Post)