Retail in Asia

In Sectors

Clarins eyes booming beauty market in Asia

French cosmetics company Clarins, under CEO Philip Shearer, is looking to make the brand internationally known. Now it’s looking to Asia to carry its flag.

“The Asian economy is doing well. Comparatively, it is progressing much better than other countries where the economy is almost at a standstill. As a global skincare brand, it’s important to tap into consumer markets that have plenty of growth opportunities,” explained Shearer.

But Clarins is interested in more than just the obvious growth potential: Asians love, appreciate, and understand cosmetics. They devote more expendable income to their skincare needs than they do to most other luxury sectors. “Asians form a sophisticated market when you consider their concept of beauty, consumer needs and disciplined skincare routines,” he said. “Skincare holds the largest share market in Asia. We would like to focus on Asia because women in this region place strong emphasis on beauty and skincare.”

 

(Source: Red Luxury)