Retail in Asia

In Sectors

Avon is late to social media’s party

The Avon Lady needs to spend more time on Facebook.

Avon Products Inc., famous for sending its representatives door to door, is losing traction in the US, where many time-stressed consumers are increasingly buying their cosmetics on the web. Operating profit per representative in the US has plunged 75 percent over the past decade, according to an analysis by Sanford C. Bernstein.

Turning around that decline will be a big item on the long "to do" list for new CEO Sherilyn S. McCoy, who joins the company last Monday after 30 years at Johnson & Johnson.