Retail in Asia

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Amway plots via global strategy

Amway, a US-based direct sales company, expects its new global 10-year business strategy will increase sustainable sales growth and respond to Thai consumer changes.

Called AmwayNext, this global strategy is based on driving sales following a decline in global purchasing power. Amway expects its worldwide sales this year will be on par with last year.

Amway (Thailand) Co, No.5 in global sales behind China, South Korea, Japan and the US, also expects flat sales growth this year because of high household debt and continued political tension.

(Source: Bangkok Post)