HBX announced the launch of Crosby Studios Home, a new lifestyle brand by Crosby Studios presenting bold, playful, expressive home goods and loungewear inspired by contemporary art and material culture.
As Crosby Studios’ first e-commerce partner, HBX launched Crosby Studios Home exclusively on HBX.com on 13th January. Customers have a first-hand experience of the collection at the HBX LANDMARK store starting from 14th January, where a special installation showcases Crosby Studios founder Harry Nuriev’s creative aesthetic, and through an explorative, interactive apartment-cum-webshop created by utilizing gaming software.
The collection itself also marks HBX’s first venture into the home retail scene, and the lifestyle HBX wishes to bring to its customers, cultural enthusiasts and beyond.
Following HYPEBEAST Magazine’s special triptych cover rendering of the digital room created by Crosby Studios founder Harry Nuriev, the designer/architect joins hands with HBX this time to present a real-life showroom of a space filled with pieces from his very first homeware collection. Having already represented HYPEBEAST Magazine through a digital room on the cover, a Crosby Studios-designed space in the HBX store endorses an ideal living and curates this lifestyle to the wider Hypebeast community across the globe.
Crosby Studios Home’s debut collection features velour stools, lounge chairs, floor lamps, rugs in the shape of giant socks and shopping bags; oversized humanoid body pillows, a furry blue overcoat, fleece jackets and sweatpants, faux fur and terry cloth-clad notebooks, as well as aromatherapy candles, soaps, glassware and more. Known for his penchant for bold, expressive color themes, Nuriev’s choice of blue, green and grey as the main hues of this collection best expresses the DNA of Crosby Studios.