Havaianas announced their latest exclusive collection designed in collaboration with Reality to Idea (RTI), the design studio by iconic graphic artist Joshua Vides.
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Inspired by Los Angeles’s influence on international counter-culture, the collection celebrates the bohemian spirit of Venice Beach, fused with Joshua’s signature black and white illustration style.
“Being raised in Southern California, anytime we would hear or see the Havaianas brand was because we were near the beach. We wanted to develop a ‘Beach Essentials’ collection that you could pack up and hit the sand with,” said Joshua Vides, who has collaborated with brands including Fendi, Nike and Converse, to name a few.
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The co-designed collection consists of one TOP style and one Tradi Zori style for flip flops, with other products available including socks and a beach towel, all following the same graphic of RTI’s iconic illustrations in black and white. The collection is now available in Hong Kong exclusively at the Havaianas ifc pop-up and via Havaianas.com.hk.