In Sectors

Gong Cha Singapore partners with AC.Kafé to celebrate the 25th anniversary of TO-FU OYAKO

GC BBT Drinks 1

Singapore’s bubble tea pioneer, Gong Cha, has teamed up with homegrown collectible pop culture toys and lifestyle retailer, ActionCity, to celebrate the 25th Anniversary of TO-FU OYAKO, which is created by DEVILROBOTS, a highly regarded pioneer in the world of Designer Toys.

SEE ALSO : EXCLUSIVE INTERVIEW with Gong Cha Singapore

In conjunction with this celebration, Gong Cha has specially created a TO-FU OYAKO-inspired bubble tea drink, the Pandan TO-FU Pudding Drink, and a new bubble tea topping, the Boba Jelly. Additionally, there will be a worldwide exclusive series of limited-edition MY FIRSTO-FU Bubble Tea Vinyl Figures available for redemption. These offerings will be available from 8 January 2021 at ActionCity’s Designer Toys themed café, AC.Kafé, at Jewel Changi Airport.

GC Vinyl Figurines 1
Source: Gong Cha

ActionCity has also revamped AC.Kafé with the TO-FU OYAKO character designed by DEVILROBOTS and an ActionCity exclusive, the DEVILROBOTS TO-FU ROBO BE@RBRICK, which is a privileged collaboration with the famed Medicom Toy. It will be available for purchase from 9 January 2021 onwards.

DEVILROBOTS TO-FU ROBO BE@RBRICK 2
Source: Gong Cha

“Today, a cup of bubble tea is more than just a drink – it has evolved into pop culture that offers immense emotional appeal and assumes an integral identity and lifestyle choice of many. To further innovate and elevate the drinking experience which our customers derive from our drinks, we are excited to work with ActionCity, which is also synonymous with modern pop culture, in a strategic move to add more value and fun for our loyal customers,” said Mr. Cheong Zhaoyong, Brand Director of Gong Cha Singapore.

SEE ALSO : Supertea and R&B Tea to expand into the Philippines

“I would like thank Gong Cha and ActionCity for the opportunity to create these MYFIRSTO-FU Bubble Tea Vinyl Figures that are specially designed as a limited-edition collection, exclusively available at AC.Kafé. I am always very excited to create new designs with friends, for fans! Fans can also look forward to the launch of an ActionCity exclusive – the DEVILROBOTS TO-FU ROBO BE@RBRICK, which is a privileged collaboration with the famed Medicom Toy, in celebration of TO-FU OYAKO’s 25th Anniversary. I was beyond delighted to see my design in this brand-new shiny form,”said Shinichiro Kitai, Creator and Art Director of DEVILROBOTS.

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:

 

Stay ahead
Subscribe for free!
Register now
Stay ahead