foodpanda, Asia’s quick commerce (q-commerce) pioneer, has introduced the platform’s first major toy brand partnership with world-renowned toy maker, the LEGO Group. Expanding on its current food and grocery delivery business across more than 400 cities in 11 markets, this partnership marks the LEGO Group’s entry into the q-commerce space, upon observing an increase in demand during the pandemic as people of all ages started building LEGO sets at home. Taking e-commerce one step further, enabling q-commerce deliveries with foodpanda means customers can now shop for their favourite LEGO sets and have them delivered on-demand to their doorsteps within 30 minutes. In the first phase of this partnership, customers in Malaysia and Singapore can access hundreds of different LEGO products, from its popular minifigures to full-sized sets, or even for those who urgently need that elusive missing brick.
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In Singapore, the LEGO store will be featured on foodpanda shops with its own branded in-app storefront, which allows the brand full autonomy to run promotions and campaigns. LEGO fans can now get their sets with just a tap, and enjoy special deals from 23 – 30 September 2022. Customers in Malaysia can purchase LEGO sets from selected pandamart cloud stores in Klang Valley and Seremban. There are currently 30 pandamarts carrying LEGO products, to be expanded to more pandamarts by the end of Q4 2022. With millions of users across Singapore and Malaysia, making LEGO products available on the platform will allow the LEGO Group to reach new, mobile-first customers who seek the convenience of on-demand deliveries every day.
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In a recent release, foodpanda announced its milestone of digitalising 50,000 retailers across Asia – including leading supermarket chains, convenience stores, pharmacies, florists, gift shops, pet stores, neighbourhood bakeries, mom-and-pop stores, and lifestyle brands. This partnership marks foodpanda’s expansion of non-grocery categories to better provide for customers’ daily lifestyle needs. Beyond groceries, foodpanda has seen an increase in demand for new categories such as the games segment. In the first half of 2022 compared to the same period last year, foodpanda has seen orders for this segment increased by 450 percent.