Retail in Asia

In Sectors

ThaiBev kicks off USD33m football pitch for Chang beer

Thai Beverage Plc (ThaiBev), the brewer of Chang beer, is spending THB1 billion (USD32.9 million) to boost the brand through a deal with Real Madrid and Barcelona, two of the world’s top football clubs.

The company on Monday signed a three-year marketing pact with the clubs worth a combined THB500 million to help raise the profile of Chang Export brand, Chang soda and Chang drinking water in Thailand and elsewhere in Asia.

Chang will be allowed to use the logos of both clubs and images of their footballers on product packaging and in advertisements.

(Source: Bangkok Post )