Retail in Asia

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Starbucks plans wider range of business in China

Coffee giant Starbucks aims to widen its range of China investments, including an expansion outside of its core business.

Starbucks China and Asia-Pacific president John Culver said the company’s plans included introducing a new line of premium single-cup coffee and machines, entering the "energy drink" category, and developing its fruit juice stores.

"We are ramping up investments in … staffing, training, development and systems," Culver said, without disclosing the cost of these activities.

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(Source: scmp.com)