Coffee giant Starbucks aims to widen its range of China investments, including an expansion outside of its core business.
Starbucks China and Asia-Pacific president John Culver said the company’s plans included introducing a new line of premium single-cup coffee and machines, entering the "energy drink" category, and developing its fruit juice stores.
"We are ramping up investments in … staffing, training, development and systems," Culver said, without disclosing the cost of these activities.
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(Source: scmp.com)