Starbucks is bringing a new lineup of Starbucks Reserve coffees and an interactive coffee bar to seven stores in Beijing, Shanghai, Guangzhou and Shenzhen.
Every year Starbucks coffee buyers travel to coffee-growing regions to find and purchase some of the world’s finest arabica coffee beans. Starbucks Reserve coffees offers these to its customers around the world.
The company said the stores in China that carry Starbucks Reserve Coffee will feature coffee-forward designs, including an interactive “coffee bar,” where customers can discover different types of brewing methods such as the manual, pour-over style Chemex Coffeemaker or the classic coffee press.
“With 43 years of strong passion for coffee, we purchase and roast some of the finest quality coffee beans around the world for our customers,” said Belinda Wong, president of Starbucks China. “The launch of Starbucks Reserve coffee will bring a unique coffee experience to China.”
The first four Starbucks Reserve offerings in China each hold intriguing flavors and stories include: Peru Chonti Coffee, which originates from the steep valleys of northern Peru; Panama Los Cantares Estate Coffee grown in Panama’s remote Volcán region; Malawi Peaberry Sable Farms Coffee from East Africa; and Hawaii Ka’u Coffee, cultivated on the temperate slopes of Mauna Loa.
Starbucks Reserve coffees are currently available 25 markets, including the US, Canada, United Kingdom, Netherlands, Korea, and Japan.