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Starbucks launches mobile payments in China

Retail in Asia Starbucks China

Getting your morning coffee in China just got a lot easier. On 12 July, Starbucks announced the launch of their mobile payment experience, which gives My Starbucks Rewards (MSR) members a faster and more convenient way to pay.

Starbucks first launched their gift cards in 2014 to enable its customers to foster deeper connections with their friends and loved ones by sharing a simple act of kindness and care, through a cup of handcrafted Starbucks beverage.

Starbucks MSR members can now pre-load their Starbucks gift cards in stores across China and bundle the cards to their password-protected Starbucks China Mobile App (version 4.0) to enjoy the convenience of the Starbucks mobile payment experience.

In addition to paying for in-store purchases by scanning a bar code linked to a registered Starbucks MSR Card, Starbucks MSR members will also be able to manage their Starbucks Card account, check their card balance, and find a nearby Starbucks store with the store locator feature.

The app will also engage and reward Starbucks’ most loyal customers by making it easier to earn, track and redeem rewards, like complimentary beverages, and other special promotions.

(Source: Street Insider)