Santa Rita has launched an e-commerce store with Chinese retail platform Tmall.
The Chilean wine company said late last week that the move is part of its strategy to penetrate the online retail sector in the country. The rise of smartphone ownership and online shopping is a “major driver of economic growth” in China, Santa Rita said.
The firm’s online flagship store will feature ‘key’ wines from its portfolio, as well as offers and promotions.
SEE ALSO: Alibaba launches Australian wine store on Tmall
“We are very much looking forward to the launch of this site which I believe will be a significant milestone in our route-to-market in China,” said East Regions export director Terry Pennington. “This opportunity provides an excellent platform not only for retail but one from which we can communicate to and with the many millions of Chinese e-consumers our brand heritage, values and story.”
Tmall is part of e-tail giant Alibaba Group. According to Santa Rita, the group has around 400m users and Tmall is Alibaba’s business-to-consumer retail platform.
Earlier this month, Bacardi signed a memorandum of understanding with China online retailer, JD.com, securing “strategic cooperation” with the e-tailer to develop Bacardi’s online business in the country.