In Sectors

S.Pellegrino launches special edition to celebrate its 120th anniversary

s-pellegrino-120-years-desktop

S.Pellegrino, the world’s leading sparkling mineral water, marks its 120th Anniversary honoring the emotions people experience around the table and celebrating dining in company.

SEE ALSO : Evian launches “I Wanna #Liveyoung” campaign

S.Pellegrino was founded in 1899, and soon after chose its place at the table, embracing and becoming synonymous with the typical Italian passion for fine living and good taste. Recognizing this, on the occasion of its 120th anniversary, the iconic brand chooses to celebrate the connection that comes from enjoying a shared meal.

s-pellegrino limited
Source: S-Pellegrino

For the celebrations, S.Pellegrino unveils an Anniversary Edition bottle, dedicated to the world of top class restaurants, which only have a million bottles available globally.

Following a prestigious line of limited editions recognising talent in the world of style and design, S.Pellegrino takes inspiration from diamonds to pay homage to the precious moments people enjoy when dining together. In Hong Kong, the limited diamond bottle can be found in Bo Innovation, Beefbar and China Club.

“For this heartfelt Anniversary Edition, we have been inspired by a very special natural element, which is pure and coming from earth after many years just like S.Pellegrino water,” says Ilenia Ruggeri, Sanpellegrino International Marketing Director.

“Diamonds, like the best memories, last forever. For S.Pellegrino, the best moments are those that bring people together around a table, and we are honored to have been part of many of these moments for 120 years,” she continues.

SEE ALSO : Volcom launches sustainable ‘Water Aware’ denim collection

Throughout 2019, the celebrations will continue with the top gastronomy community, to name a few at World’s 50 Best Restaurants in Singapore, and at glamourous lifestyle events such as Milan Fashion Week and Festival de Cannes.

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:

 

Stay ahead
Subscribe for free!
Register now
Stay ahead