PepsiCo Inc. is trying to get the Diet Pepsi you drink to taste more like the Diet Pepsi they make.
The soft-drink maker is considering replacing its US-based Diet Pepsi formula with one similar to those used in some international markets, according to two independent PepsiCo bottlers. The goal is to have a Diet Pepsi formula in the US that is closer to what the drink tastes like as soon as it is made and doesn’t change as much through all the heat and jostling that cans and bottles are exposed to from production to consumption.
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(Source: The Wall Street Journal Online )