Retail in Asia

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Organic food: the new gift of choice in China

When it comes to greasing the wheels in China, expensive liquor and cigarettes are out. Healthy organic food is now all the rage.

Sales of organic food reached CNY10 billion (USD1.16 billion) last year, almost four times the 2005 total and almost double the sales of Japan’s organic food industry, according to Du Xiangge, chairman of the Chinese Federation of Organic Agriculture Movements. "The market can easily reach CNY50 billion (USD7.32 billion) within five years," he added.

Du said most of the organic food bought in China ended up being given as gifts, unlike in other countries, such as Japan and the US, where middle-class consumers dominated the market.

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