In Sectors

The next frontier of the organic food war: Making it affordable

Whole Foods Market Inc. and Sprouts Farmers Market Inc. are duking it out, along with several smaller organic and natural foods stores, to capture the growing market of consumers who want to feel like they’re eating healthy, but are conscious of the cost too.

To view the full article (note: you must be a Wall Street Journal Online subscriber), visit The Wall Street Journal Online.

 

(Source: The Wall Street Journal Online)

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