Retail in Asia

In Sectors

McDonald’s revives free smiles, launches monthly events

McDonald’s Holdings Co. (Japan) on Monday revived its "smile for zero yen" campaign and said it will designate the 25th day of each month as a "mac smile day".

On each "smile day" this year, McDonalds will hold events in its outlets aimed at recovering customer trust, damaged by a series of blunders, including the discovery of foreign objects in its products.