Retail in Asia

In Sectors

McDonald’s pursues China growth

McDonald’s, the fast-food giant, is focusing on quality, service and an "anytime, anywhere" business model as it seeks to make progress in China.

The company unveiled its first Chinese branch in 1992, and it now runs over 1,400 outlets across the country, which has gone on to become its third biggest market worldwide.

In 2011 alone, 200 new McDonald’s stores began trading in the country, and it intends to add an extra 225 to 250 in 2012. Despite this, however, it will still lag considerably behind KFC, owned by Yum Brands, which has a 3,500-strong chain.