Retail in Asia

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McDonald’s to offer beer & burgers in South Korea

McBeer is coming to South Korea, the Ireland of Asia.

Pulse by Maeil Business News Korea reported that McDonald’s will begin serving beer in South Korea. The news site said it’s McDonald’s first such move in Asia.

According to a company statement, customers who purchase a Signature Burger EVM at the Pangyo Techno Valley restaurant in Gyeonggi province can swap out the normal soft drink with a beer with a small upgrade charge. Beers are limited to one per burger, so not exactly an efficient way to get drunk.