Retail in Asia

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McDonald’s Japan to allow children to cook burgers in its kitchens

Money-losing McDonald’s Japan said on Wednesday it will try to regain customer confidence in their products by allowing children and their parents to cook burgers in its kitchens under the instruction of its staff.

From next Tuesday to 29 June, children aged 3 to around 12 and their parents can participate in the "Mac Adventure" program at some 650 restaurants across Japan, wearing the McDonald’s uniform and making a health-conscious item introduced on 25 May for children – a burger with a chicken patty that includes corn, carrots and soybeans.

McDonald’s is losing customers, especially women and families, after a string of food-safety scandals. McDonald’s Holdings Co. (Japan) said in April that it expects a group net loss of JPY38 billion (USD305 million) for the business year through December, the second straight year it will see a loss.