A Swiss retailing giant has set an ambitious target for food and cosmetics sales in the Japanese market, where Switzerland has a generally positive image, and is shooting for a 10-fold increase by the end of the decade.
David Chalk, managing director of M-Industry Japan K.K., the Japanese unit of a supplier from the Migros group, one of Switzerland’s biggest retailers and supermarket chains, says Japanese sales of Swiss food are expected to reach JPY200 million (USD1.67 million) this year.
"In four to five years, we aim to achieve sales of JPY2 billion. Buyers at supermarkets in Japan value our items as they do not have many Swiss products now," Chalk said in a recent interview.
(Source: The Japan Times Online)